Trading up is the process of trading one item for another item of greater value. Essentially it challenges the concept of value as different things have different values to different people.

For example, if someone was stranded on a remote island all alone, $1million of cash would be worthless. In such a situation they would rather trade $1million for fresh water, a chook or perhaps even an egg. This is an extreme example, but you get the picture.

1egg1world aims to trade up from a single chicken egg to $1million. Click here to check out our ‘trading up’ journey.